September 09, 2010, 06:18:11 am
News: Welcome ALL to
 Freedomportal.net
» Welcome, Guest. Please login or register. Did you miss your activation email?
Pages: [1]   Go Down
Print
Author Topic: Times loses almost 90% of online readership  (Read 113 times)
0 Members and 1 Guest are viewing this topic.
LoneWolf
Administrator
Second Lieutenant
***
Offline Offline

Gender: Male
Canada Canada

Posts: 741



WWW
« on: July 21, 2010, 11:27:53 am »
ReplyReply


Times loses almost 90% of online readership

Josh Halliday
guardian.co.uk, Tuesday 20 July 2010 07.22 BST

source: http://www.guardian.co.uk/media/2010/jul/20/times-paywall-readership


The Times website paywall. The registration page for thetimes.co.uk - 25.6% of users sign up and proceed to the Times site

Less than three weeks after the Times paywall went up, data shows a massive decline in web traffic

The Times has lost almost 90% of its online readership compared to February since making registration mandatory in June, calculations by the Guardian show.

Unregistered users of thetimes.co.uk are now "bounced" to a Times+ membership page where they have to register if they want to view Times content. Data from the web metrics company Experian Hitwise shows that only 25.6% of such users sign up and proceed to a Times web page; based on custom categories (created at the Guardian) that have been used to track the performance of major UK press titles online, visits to the Times site have fallen to 4.16% of UK quality press online traffic, compared with 15% before it made registration compulsory on 15 June.

These figures can then be used to model how this may impact on the number of users hitting the new Times site. Based on the last available ABCe data for Times Online readership (from February 2010), which showed that it had 1.2 million daily unique users, and Hitwise's figures showing it had 15% of UK online newspaper traffic, that means a total of 332,800 daily users trying to visit the Times site.

If none of the people visiting the site have already registered, the one-on-four dropout rate means that traffic actually going from the registration site to the Times site is just 84,800, or 1.06% of total UK newspaper traffic – a 93% fall compared with May.

However, some have registered: Dan Sabbagh, formerly the media editor of the Times, suggests that about 150,000 users registered for access to the Times and Sunday Times while they were free, with 15,000 apparently agreeing to pay money.

If all 150,000 form part of the total 332,800 users going to the site, the fall in traffic is 84% compared with May: 182,800 would be unregistered and "bounced" to the registration site – but only 45,700 would proceed to the site, based on the Hitwise numbers. The total number of daily visitors would thus be 195,700, or just 16% of the February and May pre-registration figures.

News International withdrew in March from the voluntary ABCe auditing scheme, saying only that it had "suspended the public reporting of monthly ABCe website traffic for Times Online and the Sun" and that News International is "working with ABCe to help evolve metrics related to engagement as the business models evolve". But, on these figures, it would now have between 84,800 and 195,700 daily unique users.

The huge drop matches the industry expectation before the Times instituted the paywall that traffic would fall off by 90%, which is the standard experience when a site moves to a paid-access model instead of free access.

The figures are also unlikely to surprise some executives at the Times: the Sunday Times's editor, John Witherow, predicted in May that "perhaps more than 90%" of pre-registration readers were likely to be lost once the registration-only service was implemented.

It is not clear whether the number of people visiting the site will generate enough revenue to justify the experiment – which Rupert Murdoch says could produce "significant revenues" and, if successful, could see other free-access news websites follow suit.

There are approximately 150,000 Times print subscribers who get a free online registration, but if the estimated 15,000 daily online users who agreed to pay opt for the £2 a week deal, the paywall will generate £120,000 a month – £1.4m a year.

Digital revenue should not be seen in isolation to print revenue, however. Sales of the Times have been given a modest boost from the serialisation of Lord Mandelson's book The Third Man, yet News International's accounts to June 2009 show a daily loss of about £240,000 for both Times titles, and last month's ABCs show a year-on-year headline monthly circulation slump of 14%, to 503,642.

Sabbagh goes on to calculate that the typical Times print reader is worth "at least two and a half times" the average online reader.

The Times started redirecting traffic to registration pages on 15 June, and put the paywall fully in place on 2 July.
Logged

Freedom is a duty more than a right. Silence to tyranny is consent.
WaltDisney
Lieutenant Major
*
Offline Offline

Bahamas Bahamas

Posts: 2451


« Reply #1 on: July 21, 2010, 02:28:23 pm »
ReplyReply

Competition is killing them. And will kill them as their news is better, less bias, and free.

They havent yet discovered that web boards are paid by advertisers, google ads and not subscriptions.

Dummies....
Logged

"I hardly exaggerate. Jewish life consists of two elements: Extracting money and protesting."
-Nahum Goldmann, Ex-President of the World Jewish Congress
laconas
Lieutenant Major
*
Offline Offline

Posts: 2426



« Reply #2 on: July 21, 2010, 07:02:48 pm »
ReplyReply


The Times of London is a great newspaper, they were the first to show bin Laden's secret mountain fortress.

Logged

Nobody censors what they agree with
wag
Lieutenant Major
*
Online Online

Gender: Male
Wallis and Futuna Wallis and Futuna

Posts: 2191



« Reply #3 on: July 21, 2010, 07:15:41 pm »
ReplyReply

The Times of London is a great newspaper, they were the first to show bin Laden's secret mountain fortress.



An original might get you something on Ebay.  You'd break even at worst.
Logged

Nobody gets paid to tell the truth.
laconas
Lieutenant Major
*
Offline Offline

Posts: 2426



« Reply #4 on: July 21, 2010, 07:31:03 pm »
ReplyReply


Quote
An original might get you something on Ebay.  You'd break even at worst.

I wanna go on the Antiques Roadshow with my copy of the London Times. I'm already practicing OMG surprise while I'm shaving.
Logged

Nobody censors what they agree with
Father Brown
Corporal
*
Offline Offline

United States United States

Posts: 93



« Reply #5 on: July 22, 2010, 05:07:53 am »
ReplyReply

The Times of London is a great newspaper, they were the first to show bin Laden's secret mountain fortress.


Rumsfeld showed something similiar to this "Dr. No" hideout on Meet the Press back in 2001 or early 2002.

What a joke. And what a joke that most people swallowed it hook, line and sinker.
Logged
LoneWolf
Administrator
Second Lieutenant
***
Offline Offline

Gender: Male
Canada Canada

Posts: 741



WWW
« Reply #6 on: July 22, 2010, 06:40:28 am »
ReplyReply


What a joke. And what a joke that most people swallowed it hook, line and sinker.


I don't think that story had much legs. It was dropped pretty quickly when the laughter started...
Logged

Freedom is a duty more than a right. Silence to tyranny is consent.
Father Brown
Corporal
*
Offline Offline

United States United States

Posts: 93



« Reply #7 on: July 22, 2010, 08:26:38 pm »
ReplyReply

I don't think that story had much legs. It was dropped pretty quickly when the laughter started...
I don't know. It was dropped quickly, you're definitely right about that. But I don't recall laughter being the cause. I was kind of under the impression that they couldn't go on with it as an ongoing story, because obviously it doesn't exist. But that it was a short-term tactic within their long term strategy.

In other words that it was good for short term blood lust as we invaded Afghanistan. Now, if there was laughter on a level approaching critical mass, I would think it would have stopped a war or two. 

Logged
Pages: [1]   Go Up
Print
Jump to:  

A forum for free men and women on the land ... and those aspiring to be.
Page created in 0.109 seconds with 20 queries.
Powered by SMF 1.1.11 | SMF © 2006-2009, Simple Machines LLC | dZp Mod v1.2.2 | diVaRT by dZp productions
Powered by MySQL Powered by PHP Valid XHTML 1.0! Valid CSS!